Evaluation Question 2: What have you learned from audience feedback?

Example of the 'Concrete Garden' audience survey

QUANTATIVE DATA

Age

For a film to be successful it is important to know what your target age group will be as therefore a high potential profit from box office and later sales of the product can be achieved. For our own film we decided our main age group would be between 15-24 and as shown in the bar chart this was the most popular age group (71%). We selected people in this age coup as we wanted to gain quantitive and qualitative data from this age group so we could analyse there opinion to create a more appealing product.

Gendre 

We asked this question as it is important to know what kind of audience would be expected to go and view the film, for this instance the large percentage of our audience of our trailer was male at around 67% whilst the female audience was 33%. Using this data it can be inferred that it is likely that the main target audience for our film will be predominantly male, this may be because of the heightened appeal of horror/thrillers to males in comparison to females.

Genre

We added this question to the survey to make sure the audience knew what type of film they would be seeing if they decided to go and watch the full-length film at a cinema. From the beginning we had wanted to make a hybrid of horror and a thriller film and therefore from the data from the graph it can be said that we have been successful in doing so. 

What certification would you class this film as being?

We asked this question as it is important to know what your potential audience thought the certificate of your trailer was. Due to our target age group of 15-24 the certification of a 15 was the main certification we were aiming as therefore more people would watch our film. However, 50% of the audience also chose other certifications such as the trailer being a PG, TWELVE and an EIGHTEEN therefore it may the trailer could have to be edited more to either add or lose particular scenes which cause it to go up and down in certification rating. We would want at least 75% of the audience to believe it had a 15 certification as this would gain the largest age group of active cinema goers who could potentially watch our film. 

Did you sympathise with the main protagonist?

The result of this question would have changed the product dramatically if a large proportion of the audience did not sympathise with the main character in our film. If they did not sympathise with this character than the horror and thriller aspect of the film would have been largely lost due to the audience not caring about her safety and there not caring about or even wanting her to have bad consequences in the film. However, as it is shown in the graph above a large proportion of the audience (93%) did sympathise with the girl and therefore this would help the films popularity and therefore the box office intake of the film. 

Would you watch the film if it had a general cinema release?

The audience response to this  question was very positive as a large 93% of the responses were 'yes'. The purpose of this question is for us the creators to know whether there would be an audience if the film were to be released on the grounds of a successful trailer as this would be a large indicator to show if we had made a good, enticing trailer. 

What would you rate this trailer out of 10?

Alike the previous question, this would give us a general idea on whether there would be a potential audience if there were to be a feature length film release. The average of the group was a 7/10 (43%) and with only 14% of the rest going lower than that it was obvious that there was a very positive outcome from the audience.  However, this did show that the film did need improvement as successful as we had hoped for and therefore using qualitative data we will be able to know where we can improve in our trailer.

Qualitative Data

It was important for us to gain qualatitive data as without this it would be harder to find out the true opinion of the potential audience of our film. We gained our infomation through the audience questionnaires/surveys, with youtube comments and by creating a Facebook page where people were invited to discuss and comment on our 3 products; trailer, poster and magazine cover.

Another important way of gaining qualitative responses was through video interviews, in this video on youtube we ask random people what they thought of our poster such as what they did and didn't like and what they would improve on and to make sure we were giving the correct image of the product as being a thriller.

From this we learnt that we were giving off the right vibe for our poster by following conventions of a thriller/horror poster such as red and white text which suggests gore and violence. However, there negatives such as it being very similar to other posters and therefore would not stand out and that also there is a lack of detail on the poster considering important info about the film.

This was another form of gaining qualitative data for our other product the film magazine cover vox pop, these are just quick interviews where we asked questions to a large selection of people and there opinion of the film magazine cover. This allowed us to gain a more general opinion rather than just a singular response from an interview. From this we learnt that there was mainly a positive and interested attitude from our potential buyers however some aspects needed to be improved such as the price and the type of font used throughout the cover as there was a wide variation.

We created a 'Facebook' film page open to the public in order to get further feedback from the audience about our trailer and film poster for 'Concrete Garden'. We structured the layout to that people could easily understand how to comment. Friends, family and the general public could all access a good amount of information about our film instantly and were able to interact with the page.

This allowed people to comment for example in the image above on 7th march we got great feedback about our poster. 'Nice effects on the main image and I really like this graphic style. Also fits with the bleak horror style of the trailer'. Information and feedback like this is key to understand whether what you have produced was a success or not.

Feedback from Facebook Page:

'sound and editing are really good. Generally really cinematic and thrilling.'

'The soundtrack works really well to build up tension, and the general cinematic experience is thrilling'

' I kind want you to make the actual film'

'The trailer is well done'

'Soundtrack is excellent-looked phallic so was thinking sex crime'

'Good steady filming, sense of menace profound'

'the Jon Hopkins track works really nicely'

'it's a really well put together trailer, engaging too'

'nicely composed shots and great editing of scenes'

'pretty gory but thats clearly the intention'

'loved the 'its a bit lonely''

'Very slick editing'

Overall using a social network allowed us to receive feedback from a varied range of ages, we manage to understand the weak and strong points of our trailer and whether this trended or not. We also could see how successful our trailer was at employing the correct emotions on to the viewer, the feedback has shown our weak and strong points but overall the public seemed to really enjoy it and were very engaged.

Survey and Screen Testing/Focus Group

We did a group showing of around 25 people of mixed ages and sex. We created a survey in order to recieve useful information on how the audience reacted to our trailer.

We surveyed over 30 people ranging from 15 to 35 this allowed us to receive a good and diverse amount of information in order to learn about how effective our trailer was.

Many people came up to us after the screening and gave us same face to face appraisal and critisism alongside the surveys this really help to understand the strengths and weakness's of out trailer